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How TinyMCE saves TalentMap hundreds of thousands every year

Team Tiny

June 30th, 2020

Written by

Team Tiny


News & Updates

TalentMap is a Canadian-based company that focuses on employee engagement, retention, and performance through fundamental managerial and structural changes. 

In the words of their president and CEO, Sean Fitzpatrick, they aim to “help improve the practice of management and, in so doing, make employees’ lives better, allow them to be more productive and make organizations much more profitable.“ 

TalentMap achieves this primarily through conducting employee surveys that provide in-depth analysis and data. Based on these results and subsequent analysis, employers are able to create action plans to improve employee loyalty, satisfaction, and support company objectives. 

Ultimately, they help increase productivity levels, drive higher profitability, and help develop a better company culture.

Having written several white papers on the topic, and boasting a clientele of widely established and successful companies, TalentMap are experts in their field.

After using TinyMCE

  • TalentMap decreased their ongoing support costs and decreased the number of support issues
  • Saved 200+ hours a year in internal employee productivity allowing them to do more in the same amount of time
  • Reduced development and maintenance costs on a custom solution by 90%, saving well over $100K+ USD p.a.

Graph with text:

Why TinyMCE?

Why did TalentMap decide TinyMCE was the best product for them? There were five main reasons:

  1. Enterprise-grade support - TalentMap can be certain their needs and issues are taken care of in a timely manner not available with an open-source only option
  2. Beautiful and flexible UX - Creating engaging and user-friendly forms and editing experiences is key to gaining insights and retaining customers
  3. Getting to market faster - TinyMCE was working within the very first day of implementation, allowing their development team to focus on TalentMap’s core product
  4. Best of breed - Needing something to work without causing reliability issues or additional technical complexities was at the top of their list
  5. Customizability and flexibility - Wanting to implement a rich text editor in multiple places, TalentMap needed a solution that could fit all their needs

The Problem

With employee surveys being their primary tool, text editing is arguably the bread and butter of TalentMap. However, up until a few years ago, their in-house text editing procedure (which used a Telerik text editor) was far below the level it needed to be at. This caused a lot of frustration and, potentially, some dissatisfaction and disengagement among their own employees. 

TalentMap’s text editing process was manual, lengthy, and subject to a lot of human error. It would begin with a collaborative Microsoft Word document between TalentMap employees and clients. In this document, they’d collaborate on the employee survey questions. Once all the survey questions were finalized, the customer service team would copy the questions from the document and paste it into the text editor. One would think it would have been a simple and straightforward copy/paste procedure, leaving little margin for error. Sadly, this wasn’t the case.

Despite appearing to have been correctly transferred at first, employees would later discover text issues, changed HTML code, and swathes of formatting which disappeared into thin air, as if it had never been pasted in the first place.

These issues came to light after they thought the job was completed or, worse, when a customer complaint would be filed describing the problem. This meant that TalentMap employees had to go back over work they had already done (often more than once), wasting their time, energy, and efforts. 

Though their reputation in the employee engagement industry was sound, the faulty surveys had the potential to hurt their overall customer experience. It was a far cry from ‘leveraging tools and technology’, which is one of the actions TalentMap urges managers to take once they’ve received survey results.

Chris Creery, a senior software developer at TalentMap, agreed saying: “We ended up wasting a lot of time... as soon as you have to do something manually like that, then you have a lot of scope for human error.”

The Solution

Chris and his development team needed a solution. His team were the ones who had to file all the bug complaints and try to solve them. 

When asked to give it a rating, Chris said, “On a scale of 1 to 10, it probably would have been a 7. ... The people that worked directly with the customers, they ... had no faith in the tool at the time and they constantly had to go back and check two or three times in order to make sure that everything was correct and Tiny has pretty substantially reduced that.”

Building a text editor tool in-house from scratch was considered, and quickly discarded. 

The costs of such an endeavor were simply too overwhelming. 

For the amount of work required, hundreds of hours of development time would be needed, meaning TalentMap would have had to hire a new developer specifically for that purpose. With a developer in the U.S costing anywhere between $250-$850/hour, that would have been an expensive ordeal. Not to mention the ongoing maintenance costs associated with the editing solution which could cost tens of thousands a year for even a simple solution. 

“The alternative would be putting somebody full time on building a tool.. which would be more like a 100K+ a year. .. I don’t hear anything [negative] about Tiny - and that’s not true of most parts of our infrastructure.”

Aside from the financial burden it would place on TalentMap, there was also no guarantee this newly created tool would work the way they’d want it to. As with all technical products, it’s possible that the new tool would be just as buggy as their procedure at the time, and there was no guarantee it would be easy and accessible to use. The risk was too great.

After having carefully considered this option, the development team of TalentMap turned their attention toward existing products and platforms. They were looking for a rich text editor that was easy to use, cost-effective, and simple to integrate with their existing processes and systems. 

Chris delved into researching such a tool and came across TinyMCE. He found that it was widely used in the industry, had great reviews from past customers, and was featured frequently in tech and development blogs on the topic. He saw that in each instance he came across it, the user was “singing its praises”. Based on mounting evidence that he’d found a potential solution to TalentMap’s text editing woes, he decided to try it out. 

The Results

Since implementing TinyMCE, TalentMap has found out exactly why so many people love Tiny. 

The number of bug reports and client complaints dropped dramatically, while productivity spiked. TalentMap personnel no longer had to spend time double-checking (sometimes triple-checking!) work they’d already done. The entire manual process of text editing for TalentMap’s surveys had been streamlined and dramatically improved with only a few lines of code added to their product. With its customizable, straightforward interface, it significantly enhanced the experience for TalentMap customers and employees. 

One of the main benefits that came with the switch was simply having confidence in the product. 

According to Chris, and swathes of other TinyMCE customers, “Tiny just works. It just does what it’s supposed to do, and I don’t have to think about it.” 

This ‘set-and-forget’ aspect of using TinyMCE meant that, suddenly, there was capacity to focus on other more important things, such as learning, innovating, and improving. It was a huge relief to the TalentMap team, and set the stage for greater scalability and a brighter future for the company.

The TalentMap team freed up their time and resources to focus on building their product and making it even better. 

Another major advantage of opting for TinyMCE’s rich text editor was its cost-effectiveness compared to other options. Chris estimates that paying for the enterprise version of TinyMCE saved TalentMap roughly $90,000 a year, after Tiny’s costs, a major cost saving for any business.

The TalentMap team had also opted against using a cheaper tool, which likely would have required a lot of extra development hours to ensure it was up to the standard they required, negating any cost saving they would have made. 

“Building it ourselves would have cost us two orders of magnitude, it would have been a hundred times more costly. Even using another tool and working around them, the bugs would have been several times more costly, I’m sure.”

The final major benefit of implementing TinyMCE’s rich text editor, and perhaps the most notable, was the improved experience of the TalentMap employees themselves. TalentMap lists ‘repetitive work’ as a driver of employee disengagement in one of its white papers, The measure of employee engagement. This was a cruel irony for its employees who’d had to re-do work due to a faulty text editor. 

TalentMap lists ‘innovation’ as one of the highest drivers of employee engagement, namely that the company “provides for a culture where employees feel they can innovate and improve”.

Tiny’s rich text editor tool was the solution that ticked all of the boxes.

Case Study
byTeam Tiny

Powering more than 40% of the world’s websites. Here to educate and empower the world through all things TinyMCE and more.

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