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Marketing and the value of documentation

Ben Long

January 20th, 2020

Written by

Ben Long



Science isn’t finished until it’s communicated.

Sir Mark Walport

As technical communicators we have responsibilities - to our engineers, our audience...and to ourselves.

We owe it to our engineers to be precise - to represent their ingenuity and hard work in the most accurate way, and so as not to mislead our audience. We owe it to our audience to be accessible - to be easily understood by anyone who wants to learn from us, and to meet them where they are on their learning journey.

But I also believe we owe it to ourselves to be far-reaching. We have limited time each day, and we put a lot of it into researching and writing great content.

But there’s no point in creating great, precise content, that is easily understood, if nobody is reading it. So we want to make sure we are writing content that our audience wants, and we want to make sure that it’s getting in front of them.

We don’t want to waste our time. We do want to make it count.

So, what’s this got to do with marketing?

With a balance of precision, accessibility, and reach, we can promote valuable information to a diverse audience...

...which is exactly what one does when executing a great content marketing strategy.

As a technical communicator, you’re putting in the effort already - the research, the writing.

So, I say, put on your content marketing hat...

Think about how you can write and promote more valuable information for an increasingly diverse audience, and how your hard-earned body of knowledge and content can work harder for you.

Watch the video of my recent talk at LinuxConfAu 2020 to hear more about my thoughts on precision, accessibility, and reach, as well as my top tips for achieving them.

byBen Long

Computer scientist, storyteller, teacher, and an advocate of TinyMCE. Reminisces about programming on the MicroBee. Writes picture books for kids. Also the wearer of rad shoes. “Science isn’t finished until you share the story.”

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