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Developer velocity thrives with buy-and-assemble

Assembling reusable rich text editor components
builds agile tech stacks

What impacts developer velocity?

Taking on projects outside your team's core specialization – like building a clean copy-paste feature for a rich text editor (RTE) – and expecting it to be simple

Every project hits a critical point ...

Where you’ve not leveraged your dev talent, scope-creep keeps expanding the launch window and revenue is in serious jeopardy

Sound familiar?


lines of code

eight developers



months work



months work



months work


the development budget has exploded

All that…

to build a single feature for
a rich text editor

High velocity achieves



faster revenue growth+


higher innovation+

Developers are the force-multipliers

They “have the collective potential to raise global GDP by
$3 trillion over the next ten years”**

Poor velocity increases costs, timelines and labor

Scope creep expands

Speed-to-market suffers

Time is money

The result?

Example cost of delayed
time-to-market per project or initiative →


(projected initial
mth revenue)



(mth delay)



(lost potential initial ARR)

How do you get developer velocity?

a plastic, reusable
tech stack

McKinsey^ has dubbed this tech assembly approach

‘digital factory’

Combine BUYING AND SUBSCRIBING WITH BUILDING, to iteratively shape and reshape tech stacks so they handle changing goals and increase speed-to-market

Specialised components with: Framework integrations, Customizable code, Reusable APIs

APIs are stitched and re-stitched together while other parts are customized in-house

Buying rich text editor components


deep domain knowledge software engineering talent


faster speed-to-market + more new products


new and emerging trends

“The best digital factories can put a new product or customer experience into production in as little as ten weeks. The innovation can then be introduced and scaled up across the business in eight to 12 months.”^

Using a buy-and-assemble component approach for your rich text editor

Minimizes custom-build

outside your expertise


continuous deployment of software

Maximizes dev talent

who pick the exact tools needed

No need to scour the world for rock-star experts in rich text editing to deliver your
project on time

Get more insights in our
Buy vs Build White Paper

Download the White Paper

In a rush?

Download the ‘Developer velocity thrives with buy-and-assemble’ Infographic and read it later


* Using a normalized COCOMO Model, the estimated engineering requirements for building a single clean copy-paste advanced feature

A person-month is equivalent to approximately 160 hours of labor, and is the amount of work performed by a single average worker in one month (ie. 12 person-month project will take 4 developers 3 months work to finish). A person-year is the total effort in person-months divided by twelve, to estimate the project length in years.

**2018 Stripe Survey The Developer Coefficient

+ 2020 McKinsey research Developer Velocity at Work

^ McKinsey Digital Factory


The Great Debate: Buy vs Build Rich Text Editors

All cost estimates quoted are in US$


The rich text editor behind great content creation experiences

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