Merge Tags
Insert predefined, read-only merge tags (also known as personalization tokens, or mail merge fields) into your content
Personalize content at scale
Automate content creation across a variety of use cases including email, document generation, and more. Increases efficiency and opens up new opportunities for personalization.
Setup in just a few lines of code
Specify your tags and optional categories, and users are ready to start personalizing. Add merge tags using either the toolbar button, or the autocompleter as tags are typed.
Eliminate render errors
Merge tags are read-only, which means no more surprises or costly corrections down the road as a result of mistyped or malformed tags.
100% WYSIWYG
Unlike other tools, in TinyMCE, your merge tags are displayed in the editor exactly how they’re formatted. This means your users see their content styled the same way as it’s rendered, eliminating expensive formatting fixes later on.
Works with your existing Merge Tags
Already using text-based tags? No problem - just specify your merge tags plus their pattern, and you’re all set. There is no need to modify or update any existing content.
Experience Merge Tags for yourself
This interactive demo lets you play with the feature to see the ways that it can improve the content creation, editing and publishing experiences in your app.
Start typing "{{", or use the toolbar button to see the available merge tags.